Logo Design Logo Design

Our goal is to make you comfortable working with us, even if you’ve never used professional creative services before. And, of course, your 100% satisfaction. To meet those goals we like to explain what you can expect from us, right up front.

We work under a 50-30-20 percent payment schedule. For projects under $500 we require 100% payment in advance.

25% of the total project fee is due upon your approval of the project estimate.

A. Exploration:
We will create and present to you 2–3 initial concepts/designs.

B. Evaluation:
Based upon your direction and input, we will work on new concepts/designs, or one you have chosen, until you are 100% satisfied.

C. Approval:
The next installment of 25% of the total project fee is due upon approval of the concept/design direction.

D. Execution:
Your approved concept/design direction is finalized into the following formats for use across all media:
Print Formats: .EPS

Internet Web safe Color Formats: (if applicable)
.EPS  .JPG.  .GIF

• Business Card
• Letterhead - Standard
• Envelope - Standard #10
• Letterhead - Monarch (Executive Style)
• Envelope - Monarch (Executive Style)
• Executive style "Thank You" Notes
• Mailing Label
• Fax Cover Sheet
• Office Memo
• Estimate and Invoice
• Media Kit/Presentation Folder

A-B. We will follow the same process as outlined in #3.

C. Approval:
The next installment of 25% of the total project fee is due upon approval of the concept/design direction.

D. Execution:
All approved elements will be executed as final mechanicals for delivery to the printing vendor of your choice. While your Office Suite is in production, we will begin the process for #5.

• Letterhead
• Fax cover sheet
• Office Memo
• Estimate
• Invoice
• PowerPoint:
• Template includes:

Title Slide - Can serve as the intro slide for entire presentations or for specific sections. Most effectively used with large headlines.

Text Slide - Used for most pages within a presentation where text must be clearly readable.

A-B. With the exception of PowerPoint Templates, we will create your requested digital templates based on previously approved designs from #4.

C. Approval:
The next installment of 25% of the total project fee is due upon approval of digital templates.

D. Execution:
All approved elements will be executed as final digital files.

Logo Reference Chart: (if applicable)

Full color and grayscale listings of your logo along with their corresponding file name in an easy to read, print, and distribute PDF format

Style Guide: (if applicable)

Once your logo update is approved, we will develop a Style Guide to address the application of your new "logo system." This is a critical tool for businesses that use their logo on a wide variety of sales and marketing materials, including brochures, web sites, and point-of-purchase pieces.

Your Guide will include a visually display all full color and grayscale formats of your logo, corresponding file names, color schemes, and recommended usage. Additionally, it will provide compositions and layouts of Office Suite elements as well as essential information regarding printing.

The format will enable you to print the guide for use within your organization, or send it electronically to vendors or designers.

Digital Archive:

All files for each element of your corporate identity system will be digitally archived to two (2) cross-platform CD-ROMs, along with corresponding file index.

Note: LD2 owns all rights to the work we create for you until you pay for it in full. If you do not pay for it in full, you cannot use any part of it. LD2 will be free to sell the concept—not the confidential contents—to somebody else.

Outside costs such as photography, digital photography, stock photography, illustrations, scanning, retouching, color correcting, courier and delivery expenses will be billed separately.

Any additional changes or revisions beyond initially agreed amount will be charged at a rate agreed upon by both parties in advance.