Corporate Identity Project Process

Our goal is to make you comfortable working with us, even if you’ve never used professional creative services before. And, of course, your 100% satisfaction. To meet those goals we like to explain what you can expect from us, right up front.

We work under a 50-30-20 percent payment schedule. For projects under $1000 we require 100% payment in advance.

01. Award Project

25% of the total project fee is due upon your approval of the project estimate.

02. Data Collection and Analysis

We work with you to gather and organize information about your company, communications objectives, expectations and goals. A strategic work plan will then be created based on those criteria.

03. Logo Design

A. Exploration

      We will create and present to you 2–3 initial concepts/designs.

B. Evaluation
Based upon your direction and input, we will work on new concepts/designs, or one you have chosen, until you are 100% satisfied.

C. Approval
The next installment of 25% of the total project fee is due upon approval of the concept/design direction.

D. Execution:
Your approved concept/design direction is finalized into the following formats for use across all media:
Print Formats: .EPS

Internet Web safe Color Formats: (if applicable)
.EPS .JPG. .GIF

04 Office Suite Elements

  • Business Card
  • Letterhead – Standard
  • Envelope – Standard #10
  • Letterhead – Monarch (Executive Style)
  • Envelope – Monarch (Executive Style)
  • Executive style “Thank You” Notes
  • Mailing Label
  • Fax Cover Sheet
  • Office Memo
  • Estimate and Invoice
  • Media Kit/Presentation Folder

A-B.
We will follow the same process as outlined in #3.

C. Approval
The next installment of 25% of the total project fee is due upon approval of the concept/design direction.

D. Execution
All approved elements will be executed as final mechanicals for delivery to the printing vendor of your choice. While your Office Suite is in production, we will begin the process for #5.

05. Digital Templates (if applicable)

  • Letterhead
  • Fax cover sheet
  • Office Memo
  • Estimate
  • Invoice
  • PowerPoint template includes:
    • Title Slide – Can serve as the intro slide for entire presentations or for specific sections. Most effectively used with large headlines.
    • Text Slide – Used for most pages within a presentation where text must be clearly readable.

A-B.
With the exception of PowerPoint Templates, we will create your requested digital templates based on previously approved designs from #4.

C. Approval
The next installment of 25% of the total project fee is due upon approval of digital templates.

D. Execution
All approved elements will be executed as final digital files.

Project Inclusions

Logo Reference Chart (if applicable)

Style Guide (if applicable)

Digital Archive
All files for each element of your corporate identity system will be digitally archived to two (2) cross-platform CD-ROMs, along with corresponding file index.

Ownership
You have full ownership of all final and approved materials upon final payment.
Note: LD2 owns all rights to the work we create for you until you pay for it in full. If you do not pay for it in full, you cannot use any part of it. LD2 will be free to sell the concept—not the confidential contents—to somebody else.